Inside Sales Representative

Job Locations US-AL-Birmingham
Req No.
Sales & Sales Support
Regular Full-Time




Royal Cup, Inc. is the proven leader in sourcing, roasting, blending and providing high-quality coffees and fine teas since 1896 and is the chosen partner for restaurants, hotels, offices and commuters across the country. We are a family-owned business rooted in a longstanding tradition of coffee roasting excellence who takes pride in our unparalleled dedication to customer care.


We are a large, privately held national importer, roaster and distributor of coffees, teas and related products that has been in business for more than 120 years. Royal Cup, Inc. currently provides product and service to restaurant, hotels, convenience stores, businesses and individuals throughout the United States, and we’re growing! 


At Royal Cup, Inc. having a customer centric focus is not simply a motto; our employees believe we each have a responsibility to provide outstanding service to our customers. Our customer centric focus results in actions we live by that not only retain our current customer base but grow our presence with new, high impact accounts across the country based on exceptional products and service. 


We believe serving our customers well, serves us well. We are results oriented and strive to not only retain our current customer base but grow our presence with new, high impact accounts across the country by offering exceptional products and service. Royal Cup Coffee and Tea strives to be sustainably minded and a good corporate steward in all business endeavors. It is also what others expect of us – our employees, our customers and vendors, our local communities, and the coffee and tea industry we help represent. This mindset permeates the actions we take today, tomorrow and today for tomorrow. 




Royal Cup Coffee offers a competitive compensation plan and a comprehensive benefits program. On top of being a part of a well-caffeinated team, the benefits program includes healthcare, dental, vision, 401(k), company-paid life and disability insurance, Flexible Spending Account plan, select tuition reimbursement, paid parental leave, paid holidays, and vacation time. Ongoing training designed to provide maximum success for our employees is offered.


Royal Cup is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please contact us at 1-800-366-5836.


The Inside Sales Representative is an entry level position located in Birmingham, AL, within the sales organization and will assist the sales team with lead qualification, customer prospecting, and account management responsibilities. The Inside Sales Representative will have the following focus areas:



  • Initiate sales with existing and potential customers over the phone
  • Generate reports to understand customer requirements to close sales
  • Answer questions about products and service and address any issues customers may have
  • Document all calls and sales and note useful information

New Account Prospecting:

  • Research account targets and contacts.
  • Participate in lead generation strategies, such as cold calling to identify business prospects and create a list of potential customers
  • Plan and prioritize call activities for each lead by date and follow-up cadence
  • Make initial appointments with key account targets
  • Support marketing events and collect attendee information into CRM software
  • Document all call activities, critical account information, and account personality traits into CRM

Account Management and Growth:

  • Field calls from clients on any ad hoc requests
  • Create check-in appointments with existing accounts
  • Coordinate with Sales team to plan and prioritize call activities
  • Document all activities into CRM

Business Improvement:

  • Collect customer feedback and competitive intelligence for use to the broader Sales organization
  • Work with Marketing to collect new information on new targets and to execute marketing campaigns
  • Potentially represent Royal Cup at marketing events

Metrics Measured:

  • CRM – funnel metrics
  • Call metrics
  • Revenue and gross profit generated by the Sales team


Position Requirements:

  • Minimum of High School Diploma and/or equivalent (i.e. GED)
  • Relevant selling or coffee industry experience is a plus
  • Self-motivated and have the ability to work on own initiative and manage time effectively
  • Must be proficient in MS office and have basic IT skills
  • Strong communication skills, both written and verbal
  • Ability to work with and support others in a positive way
  • Ability to successfully complete the pre-employment process


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