• Regional Sales Executive

    Job Locations US-IL-Wood Dale
    Req No.
    Sales & Sales Support
    Regular Full-Time
    1st Shift
  • Overview

    Royal Cup, Inc. is the proven leader in sourcing, roasting, blending and providing high-quality coffees and fine teas since 1896 and is the chosen partner for restaurants, hotels, offices and commuters across the country.

    We are a family-owned business rooted in a longstanding tradition of coffee roasting excellence who takes pride in our unparalleled dedication to customer care.



    Royal Cup Coffee offers a competitive compensation plan and a comprehensive benefits program. On top of being a part of a well caffeinated team, the benefits program includes healthcare, dental, vision, company paid disability, 401(k), life insurance, Flexible Spending Account plan, and paid vacation. Tuition reimbursement plan includes up to 80% reimbursement per company criteria. Ongoing trainings designed to provide maximum success for our employees is offered.


    The Regional Sales Executive function is a strategic Sales position with Royal Cup, Inc.

    The Regional Sales Executive position requires a dynamic, driven associate to be successful on the team. The Regional Sales Executive reports to the Regional Sales Director. The Regional Sales Executive is responsible for hunting for new business – identifying prospects, qualifying leads, and closing new accounts – and managing business at existing accounts in specified territories.


    The Regional Sales Executive will have the following focus areas: 


    New Account Prospecting:

    • Create attack plan for business development across managed territory; includes identifying activities, contacts, dates, expected results, requirements
    • Drive and manage the entire sales process and regularly update on progress against attack plans
    • Leverage current customer base and personal network to identify new sales opportunities
    • Collaborate with Key Account Managers at individual units across existing national accounts
    • Successfully navigate proposal and the sales process for assigned accounts
    • Meet assigned sales goal metrics

    Account Management and Growth:

    • Manage the sales funnel; CRM reporting on customer account performance, needs and risks
    • Hunt for new cross- and up-sale opportunities among current assigned customers
    • Visit current customers to enhance relationships with decision makers and present new products while there
    • Maintain an understanding of current customer’s business/industry trends and bring insight to customers while looking at win-win growing opportunity

    Business Improvement:

    • Track accounts’ financials (revenue, gross profit, costs, account churn, account activity) on a monthly basis
    • Deliver customer feedback and competitive intelligence to the broader Sales organization
    • Leverage resources available to help accounts grow


    • Bachelor’s Degree (preferably in Business or a similar discipline) and/or combined Education & Equivalent Sales Experience
    • 2-4 years of experience in sales or another relevant role that demonstrates a strong record of business growth through effective selling and account management, preferably in the food & beverage market
    • Must be proficient in MS Office and have basic IT skills
    • Excellent communication skills, both written and verbal
    • Ability to think strategically with a focus on the day to day execution of business as well as long range future planning
    • Ability to perform the physical demands of the position which are required to successfully perform each essential responsibility.  Reasonable accommodations may be made to enable individuals with disabilities to perform the core responsibilities.  These physical demands may include, among other functions:
      • Ability to travel, as required and regularly requiring overnight stays to travel to customer locations, attend meetings, training and other work-related events as scheduled
      • Ability to work with and support others in a positive way
      • Ability to successfully complete the pre-employment process


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