• Marketing: Allied Category Manager

    Job Locations US-AL-Birmingham
    Req No.
    Regular Full-Time
    1st Shift
  • Overview

    Royal Cup, Inc. is the proven leader in sourcing, roasting, blending and providing high-quality coffees and fine teas since 1896 and is the chosen partner for restaurants, hotels, offices and commuters across the country.


    We are a family-owned business rooted in a longstanding tradition of coffee roasting excellence who takes pride in our unparalleled dedication to customer care.



    Royal Cup Coffee offers a competitive compensation plan and a comprehensive benefits program. On top of being a part of a well caffeinated team, the benefits program includes healthcare, dental, vision, company paid disability, 401(k), life insurance, Flexible Spending Account plan, and paid vacation. Tuition reimbursement plan includes up to 80% reimbursement per company criteria. Ongoing trainings designed to provide maximum success for our employees is offered.


    We have an immediate opening for an Allied Category Manager in our Corporate Marketing function.  The Allied Category Manager has a high level of visibility within the organization and within our client/partner network.


    The Allied Category Manager reports to the Director of Brand Marketing and will work cross-functionally within Royal Cup and hold responsibility for product development, pricing and overall promotion of the specific product category to increase profitability and drive sustainable growth.


    The Allied Category Manager will be the subject matter expert, providing detailed analysis for their assigned category, focusing on the areas of; product assortment, pricing, promotions, new product introductions and pricing changes. This role will be responsible for managing a ~$100M category focused on consumer package goods that are sold in conjunction with coffee and tea to our customers. Royal Cup refers to these materials as Allied Goods, which include but are not limited to disposables (e.g. cups, paper products, straws, etc.), creamers, snacks/drinks, condiments, beverages, and more.


    The Allied Category Manager’s primary responsibilities are geared around the pursuit of increased success for both Royal Cup & our customers and partners.  The Allied Category Manager is centered on, among other focus areas, the following key components:

    • Partnering with Director of Brand Marketing:
      • Review and understand the annual strategic marketing plan with focus on product portfolio strategy & communication frameworks to strengthen Royal Cup positioning in the category.
      • Review and understand KPIs and manage measurement against goals for acquisition, conversion rates, customer satisfaction and retention rates.
      • Support Director of Brand Marketing & Director of Channel Marketing in the development, execution and analysis of bi-annual competitive reports. 
    • Brand Marketing & Customer Activation Initiatives:
      • Function as Subject Matter/Category expert, accountable for translating data into action, leading internal and external stakeholders through insights-based recommendations.
      • Analyze syndicated data and sales data to develop & optimize pricing, promotion, and product assortment. Provide recommendations to National Accounts, FoodService and Commercial sales organization partners.
      • Execute the product portfolio strategy, product positioning and category differentiators to maximize growth. 
    • Partnering with Cross Functional Marketing Team:
      • Working with the National Accounts, FoodService and Office Coffee Sales Organizations:
        • Establish & maintain close relationships, striving to better understand their unique needs and perspectives and working to ensure their needs are addressed in the overall Category strategy.
        • Serve as Subject Matter expert in specified Category when collaborating on business development opportunities.
      • Working with the Senior Vice President of Operations & Purchasing Departments:
        • Analyze current sourcing strategies, work to identify & correct any issues and ensure the most competitive and best service delivery possible in sourcing for the Category.
        • Collaborate on product development opportunities.
      • Partner with Creative Services to develop category-specific communications, including product launch support materials, training materials and POS materials.
      • Partner with Directors of Customer Insights and Channel Marketing to identify areas for potential growth and analyze impact of proposed changes.


    • Minimum of Bachelor’s degree (preferably in Marketing, Business or a similar discipline).
    • Minimum of 1-2 years of experience in a Marketing Management role, with exposure to required functional skill areas.  Prior food and beverage industry experience is strongly preferred.
    • Positive, team-oriented attitude with a solution focused and customer centric mentality.
    • Project Management Experience, including exceptional attention to detail and maintaining “big picture” focus while prioritizing multiple projects and rapidly solving problems in a fast paced, deadline driven environment.
    • Ability to build and maintain lasting relationships with customers, internal and external.
    • Ability to work a flexible work week to include some nights and weekends.
    • Ability to travel as required based on business needs, often requiring overnight stay to attend meetings, trade shows, training and other work-related events as scheduled.
    • Ability to successfully complete the pre-employment process.
    • Experience working in Microsoft Office (i.e. Excel, PowerPoint, and SharePoint)
    • Ability to work with and support others in a positive way.
    • Ability to successfully complete the pre-employment process.


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