• National Accounts Sales Support Manager

    Job Locations US-AL-Birmingham
    Req No.
    Sales & Sales Support
    Regular Full-Time
    1st Shift
  • Overview


    Royal Cup, Inc. is the proven leader in sourcing, roasting, blending and providing high-quality coffees and fine teas since 1896 and is the chosen partner for restaurants, hotels, offices and commuters across the country.


    We are a family-owned business rooted in a longstanding tradition of coffee roasting excellence who takes pride in our unparalleled dedication to customer care.



    Royal Cup Coffee offers a competitive compensation plan and a comprehensive benefits program. On top of being a part of a well caffeinated team, the benefits program includes healthcare, dental, vision, company paid disability, 401(k), life insurance, Flexible Spending Account plan, and paid vacation. Tuition reimbursement plan includes up to 80% reimbursement per company criteria. Ongoing trainings designed to provide maximum success for our employees is offered.


    The National Accounts Sales Support Manager, reporting to the President of FoodService & Hospitality, will Lead and develop the National Account sales support team. The Manager will collaborate with Royal Cup sales, service, and marketing, major customers, and external partners in the implementation and management of coffee and tea programs. In addition, the Manager will support Royal Cup customers and sales growth by providing individual contributions in strategic account coordination, customer service to existing and new customers, and identification of new opportunities / lead generation.


    Among other potential duties, the core functions of the position include:

    • Management, leadership, and development of the National Accounts support team:
      • Support National Accounts Leadership & National Accounts Executives and Managers.
      • Lead, coach, and develop the National Accounts sales support team.
      • Effectively communicate between cross functional internal teams and accounts, customers, and other external parties.
      • Coordinate & prepare for meetings and customer visits by maintaining a professionally managed work place in which associates, suppliers and customers feel welcome.
      • Oversee and ensure National Accounts sample and supply room is freshly stocked and organized.
    • Customer support and revenue generation:
      • Sales lead generation using customer provided reports and CRM for lead generation and tracking.
      • Set up new accounts; update accounts as needed.
      • Maintain equipment orders & reporting. Order new/replacement equipment/parts & maintain loaned equipment registry.
      • Assist customers with all inquiries. Research and follow up as necessary to provide efficient and timely responses to support customer’s needs.
      • Prepare proposals and other customized marketing materials.
      • Prepare various reports: sales analysis, monthly equipment tracking, quarterly business reviews and other reports as needed by sales team, management and customers.
      • Manage team and work individually to drive compliance of customer mandated programs.
      • Support culinary road shows, trade shows, and other customer events by aiding in all preparation of materials, shipping supplies and occasionally attending.


    • Minimum of a High School Diploma or equivalent (ie. a GED or equivalent). Bachelor’s Degree, preferred.
    • Minimum of 3+ years of management experience.
    • Minimum of 3+ years of experience in sales support and/or administration. Prior food service or hospitality industry experience preferred.
    • Proven ability to manage complex projects.
    • Solution focused, customer centric mentality. Proven ability to build and maintain relationships with internal and external customers.
    • Technology proficient including Office, SAP enterprise software and Cloud for Customer (CRM), web-based applications and media, and collaboration tools.
    • Ability to perform the physical demands of the position which are required to successfully perform each essential responsibility.  Reasonable accommodations may be made to enable individuals with disabilities to perform the core responsibilities.  These physical demands may include, among other functions:
      • Frequent sitting, standing, walking, reaching, typing, reading, talking and hearing.
      • When needed, occasional stooping, kneeling, crouching and other functions as required to load, unload and set up materials for trade shows or client meetings.  This may involve lifting and moving product weighing up to 30 pounds.
    • Ability to travel occasionally as required and possibly requiring overnight stay to attend meetings, training and other work-related events as scheduled.
    • Ability to work with and support others in a positive way.
    • Ability to successfully complete the pre-employment process.


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